Designed and executed the brand relaunch for an Iconic bicycle brand. The campaign, "This is Marin," encompassed the look, feel, and emotion evoked by riding in Marin County.
We utilized all facets of the surrounding areas to capture Marin's unique vibe. For execution in print, we used 100% recycled materials and non-coated paper stock to give the collateral a luxurious yet eco-friendly feel.
A compilation of the photography and motion graphics projects I pursue on my own time.
Developed the concept and art directed a video featuring pro rider Chris Kovarik (aka The Karver) on the M16C, a brand-new carbon bike from Intense Cycles. Hired the crew, selected the location, and determined the look and feel of the video, which was viewed more than 65,000 times in the first two weeks alone.
Worked with ESPY award-winning athlete Shaun Palmer to develop a signature bicycle for Intense Cycles. Created a custom paint scheme and a custom wheel set, along with many unique design touches. Palmer, a sports icon, created a signature watch with Swatch and a signature snowboard line with Sims, but this collaboration with Intense marks his first signature mountain bike.
Reinvigorated a dormant product with new product graphics and customized marketing materials. Intense is now selling more units of this bike than ever before.
